Why I didn't want to take part in Black Friday
The problem with Black Friday in my view is over consumerism, and big corporate organisations using marketing techniques to convince people to buy stuff they don't need, sometimes with money they don't have, most of the time having an adverse effect on the planet.
So naturally, I didn't want to take part and add to the problem.
Why I'm taking part in Black Friday
Two things happened in the run up to this weekend.
Shopify (the platform my online store is built on) has announced they are offsetting all Carbon emissions from this weekend's deliveries. More about it here.
And secondly, I have decided to support sustainable projects with Ecologi.
Since the inception of Concrete & Lavender, I wanted to find a way to offset the emissions of my operations. I'm still in the process of calculating my emissions, Ecologi allows me to spend an amount every month (that's not related to profits but to the size of my operation) to plant trees as part of various projects. You can find more information about their work here.
It is always better to support someone local to you than buy a product that was manufactured on the other side of the planet.
So I'm here, I'm taking part in Black Friday and Cyber Monday, trying to be part of the solution. Enabling you to buy something that is made with love, locally, at a discounted price, that will live in your home, or your friend/family/colleague's home, for years to come.
If you still haven't used your discount code, here it is again BLACKFRIDAY2020. It's valid until 30/11/20 23:59.
Browse my website, find something that you like, and shop knowing that I'm doing as much as I can to have a positive effect on the planet.