The problem with Black Friday in my view is over consumerism, and big corporate organisations using marketing techniques to convince people to buy stuff they don't need, sometimes with money they don't have, most of the time having an adverse effect on the planet.
So naturally, I didn't want to take part and add to the problem.
As with all of our packaging, we wanted to find a sustainable solution for our labels. When we landed on seeded paper, we knew that was the right product for us!
Our labels are handmade, made from 100% pre-consumer recycled cotton, and they come packed full of bee friendly flower seeds (a mix of 4 varieties)! On average there are 30 seeds per label, each one includes Sweet Alyssum, Poppy, Baby’s Breath, and Basil. These are non-invasive species that are commonly found in the wild and in garden shops. They can be grown in pots and left outside for bees and other pollinators.